At a little past the halfway point of my internship, I thought I would give a rundown of the projects with which I’m engaged.
1. AAMD Mapping
Project Summary: I am compiling data about the DIA's outreach efforts or "partners", to be sent to the AAMD and turned into a map. Partners can include schools, churches, colleges / universities, businesses, community / cultural organizations, senior groups, libraries, and youth groups. Each partner will be represented by a colored dot on the map. Maps zoom in and out to include multiple or individual states, counties, cities, or congressional districts. Maps like this will be useful in millage and other funding campaigns to illustrate the museum's reach.
Department / Staff Collaboration: Trickled down to Sandra from Graham Beal (Director). Data has come from Lisa Rezin (Group Sales) and Jenny Angell (Student Tours). I was told to meet with lots of other people, but Lisa and Jenny have proved to be biggest wealth of information.
Status: I am making data compilations for Fiscal Years 08-09 and 09-10. Each set of data has 4 components: Group Sales, School Tours, In-Classroom Visits, and Speakers Bureau. 08-09 has 3 of 4 and 09-10 has 2 of 4. I am hoping to have all of the data entered by next week.
Favorite Elements: Data entry can be mind numbing, but it's interesting to see (even before the map has been created) the areas that utilize the DIA the most. I have been surprised by some of the results, so far. Though, I am delighted about how many DPS visits the DIA has had in the last two fiscal years.
Challenges: I had a lot of dead-end meetings before finding the people who had the information I needed. Also, many (400+) schools on one list were without zip codes, so I had to look up each individual zip code for every school on that list. That was less than riveting. And data entry can be mind numbing.
Academic / Professional Relevance: I have improved my skills with Microsoft Excel ten fold. Other than that, I have found it interesting to see which programs touch people in different parts of Michigan (and beyond). Mostly, this project has given me some insight into the kinds of groups a museum may cater to. I also learned just how many commercial and corporate involvements museums have. I think I was a bit naive to that before I saw all of the groups from the last two years and saw what a large percent of groups were corporate events.
2. Program Synopsis
Project Summary: Expanding the existing “Program Matrix” into a format that is more accessible and usable to new hires, development officers, grant writers, donors, and those wishing to learn more about the programs at the DIA. Each program is to be summarized into a one-page document that expresses the value of each program to the community and why these programs should continue to be supported. At this point, I understand this to be a mostly internal document—in other words, while it will be distributed to donors and such, they will not be in card racks or generally available to the public.
Department / Staff Collaboration: Assigned by Sandra. Guidance from Jennifer Czajkowski (Education – Learning & Interpretation) and David Cherry (Grant Writer). My main resource is the Programs Matrix, compiled by Jennifer Czajkowski, Matt Frye (Marketing), and other staff involved in the Program Audit that took place before my arrival.
Status: 8 Synopsis sheets are complete. I hope to have 7 more done by July 9.
My Favorite Elements: Researching the programs gives me a more in-depth understanding of the programs at the museum. Making the case for their overall value and worthiness of funding allows me to think more critically about the program and what elements of the program are most important and relevant to the museum’s constituency. I like looking at programs that I've never seen before and saying, "Is this any good? And why?" This also gives me an excuse to sit in on school tours and other programs (I love watching programs!) in order to form an opinion. Spoiler alert: They're usually great.
Challenges: No such document has ever been created, beyond the Programs Matrix, thus I have very little to work with in terms of research material. A lot of my information comes from http://www.dia.org/ or even Google. When attempting to communicate the value of a program (many of which I have never seen), I often turn to websites like yelp.com for “customer reviews” to see what visitors are saying about the programs. I feel awkward bothering people (without a formal survey in my hand) and asking them for their opinions about a program, so I haven't done much of that.
Academic / Professional Relevance: I think that being able to so closely examine the educational and public programs run by the DIA will provide me a great deal of insight when I am looking to design future programs. This analysis has also taught me to ask questions of the programs like, "What need is this fulfilling?". Programs are great, but unless they are filling an educational gap, or answering a call from the community, they are difficult to justify to funders and others outside of the museum.
3. 125th Anniversary
Project Summary: (I think we might now be calling it "Art on the Move"). Based on a 2007 London project called "The Grand Tour", the purpose of this project is to place "fully submersible" reproductions of the DIA's masterpieces in surprising locations around the greater metro Detroit area. The reproductions are weatherproof and will be mounted outside, in an effort to bring the DIA's collection to people who might not otherwise see it.
Department / Staff Collaboration: Larry Baranski (Public Programs) is heading this project, and I am working closely with Michelle Hauske (Public Programs / Registration) to secure locations for the "paintings".
Status: The sample is complete! And it looks incredible. Other than that, I would say the project is about 40% complete. There is much work to be done and I doubt I will see any of the paintings installed before I leave.
Favorite Elements: Finding connections between the art and the community. There is something of a tongue-in-cheek element to this project that I absolutely love. The committee has attempted to match the theme of the artworks to their prospective locations. For example, I already discussed Syria by the Sea at the old train station, but there are others, such as Watson and the Shark on the Nautical Mile or The Fruit Vendor in the Eastern Market. I think it's going to look like the paintings escaped from the DIA and went home.
Challenges: Lots of hoops, lots of delays, little time, little money. Every time one thing gets settled, five more issues pop up. Of all things, we actually have to get insured for this project... in case one of the paintings falls off the wall and hurts someone. Little things like that take some of the initial excitement out of the project.
Academic / Professional Relevance: I've learned quite a lot about the DIA's collection. I have also been in meetings with donors and witnessed the relationship between the funder and the museum. As frustrating as it can be, I also see the value in experiencing the bureaucracy that can sometimes slow a project down. It is encouraging to see the rest of the committee meet these challenges with grace and enthusiasm. Overall, it has been extremely educational to watch a program like being realized.
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