The draft label on the wall, along with sample artworks
As a "prize" for participating, each visitor gets a postcard of an artwork in the DIA.
So it was a real treat for me to stand in the hallway and ask visitors questions. Plus, I was able to give directions to elevators and bathrooms all day.
The other thing I liked about this project was seeing the results. Because each label is only read and evaluated by 10 people, it's possible to see the results very quickly. For example, after about 6 interviews, I was able to find a pattern and see that people had trouble understanding the third paragraph of a certain label.
It's instant evaluation gratification and I loved it.