2010.26

Yes, yes, I know. Some of my peers may be thinking, "Jess, you're an educator... why are you always ranting about accession numbers, relative humidity, exhibition planning and other things that are outside your chosen realm of museum work?"

Well the answer is that I simply enjoy museums as a whole. I see most functions of the museum as being interrelated. If the art is not cared for and understood, then how can I be expected to educate the public about it? What do I say when a kid asks me, "Why is it so cold in here?" or "What are those little numbers for?" or "Why can't we touch anything?" I think it's important to know about all aspects of the museum if I am to speak confidently as an educator and representative of the museum.

On that note; today I was working with some labels.

As a part of the 125th Anniversary Project, labels need to be fabricated to accompany the repro paintings that will be installed around Metro-Detroit. Thus, I was charged with making a draft of the text for these labels (which will later be approved by a curator).

We have selected 40 paintings to be reproduced, so Michelle and I went into the museum's database (The Museum System, or TMS-- which I must say, is a lot cooler than ARGUS, which is what I used at the history museum) and printed out the information on each of our 40 pieces. This document contains all of the information that one would find on a wall label, but it's in a much different format. So my job today was to reformat all of the information into labels that mimic those used in the actual DIA galleries.

This would have been fine, if I had any idea what format the DIA uses for their labels. I looked on our website and found nothing, so I had to sneak down into the galleries. The DIA is closed on Mondays and Tuesdays, so all of the lights were off, and the galleries were technically "closed", but I have a little ID badge that says "Staff" so just let them try and stop me!

I managed to snap a quick picture of the first label I saw. It was for this work of art:

I've come to really love this painting over the last two months. I don't recall ever seeing it before, but now I spend a few minutes looking at it every day as I wait for the elevator. I can see it from the third floor balcony and it has grown on me.

Anyway, I used this label as a template, eliminating the interpretive text below the tombstone information.

It's not a pretty picture, but it served the purpose of showing me how to format my labels. I thought I was being pretty clever.

So with my example established, I began rearranging the information about each of the 40 paintings. As I was going through the list, I was struck by a few entries that I found particularly interesting.

The first piece ever accessioned by the DIA (Detroit Museum of Art, at the time) was Reading the Story of Oenone, 1883

The accession number is 83.1... which means the museum bought the painting the same year it was made. What was so great about this painting that the DIA decided this is what will start their collection? And why not a great classic masterpiece? Why a contemporary (for the time) piece? I find this very interesting.

There were several others that the DIA bought shortly after their completion.

A Day in June was purchased in 1917, just four years after it was made. I can't help but think that perhaps the Detroit Museum of Art began as a rather progressive institution, willing to invest in controversial impressionist paintings and contemporary artists.

Every art history student I've spoken to hates this painting:

But it's a Detroit treasure. Visitors love it and it may very well be the most visited and most recognized painting in the museum. I think its only competition would be the Van Gogh self portrait. So I was a little surprised that it was only accessioned in 1954. That seems so recent! As a citizen that has patronized the DIA for many years, it is difficult to fathom that The Nut Gatherers has not always been at the DIA. I mean, there was a time in my parents' lifetime when they could not go see the Nut Gatherers. I mean... my dad would have been 2 years old when it was accessioned, but still!

In the early 90's, it seems like a there was a change in the collections policy. Granted, I am looking at an extremely small sample from the collections database, but around 1993, suddenly the credit lines (list of people who gave money to purchase-or donated--an artwork) grew from one or two lines to some that are a whopping 15 lines of text! Dozens and dozens of donors are suddenly being listed on labels.

I have a theory on this.

Perhaps, as the museum's collections policy became more refined, the DIA began to deaccession donated works and sell them (of course, putting the resulting funds into an account exclusively for the purchase of more art). As the account was used to pay for new art, ALL of the names of ALL of the people who contributed must then be present on the label.

Of the 40 works on this list, those with the longest credits were accessioned in 1977, 1993, 1995, and 2002.  To me, that points to a more recent change in the collections policy and some deaccessioning and redistribution of funds.

And speaking of  deaccessioning and redistribution of funds... have you heard about the drama with the Custer flag?

5 Weeks in Review

At a little past the halfway point of my internship, I thought I would give a rundown of the projects with which I’m engaged.

1. AAMD Mapping

Project Summary:  I am compiling data about the DIA's outreach efforts or "partners", to be sent to the AAMD and turned into a map.  Partners can include schools, churches, colleges / universities, businesses, community / cultural organizations, senior groups, libraries, and youth groups.  Each partner will be represented by a colored dot on the map.  Maps zoom in and out to include multiple or individual states, counties, cities, or congressional districts.  Maps like this will be useful in millage and other funding campaigns to illustrate the museum's reach.

Department / Staff Collaboration:  Trickled down to Sandra from Graham Beal (Director).  Data has come from Lisa Rezin (Group Sales) and Jenny Angell (Student Tours).  I was told to meet with lots of other people, but Lisa and Jenny have proved to be biggest wealth of information.

Status:  I am making data compilations for Fiscal Years 08-09 and 09-10.  Each set of data has 4 components: Group Sales, School Tours, In-Classroom Visits, and Speakers Bureau.  08-09 has 3 of 4 and 09-10 has 2 of 4.  I am hoping to have all of the data entered by next week.

Favorite Elements:  Data entry can be mind numbing, but it's interesting to see (even before the map has been created) the areas that utilize the DIA the most.  I have been surprised by some of the results, so far.  Though, I am delighted about how many DPS visits the DIA has had in the last two fiscal years.

Challenges:  I had a lot of dead-end meetings before finding the people who had the information I needed.  Also, many (400+) schools on one list were without zip codes, so I had to look up each individual zip code for every school on that list.  That was less than riveting.  And data entry can be mind numbing.

Academic / Professional Relevance:  I have improved my skills with Microsoft Excel ten fold.  Other than that, I have found it interesting to see which programs touch people in different parts of Michigan (and beyond).  Mostly, this project has given me some insight into the kinds of groups a museum may cater to.  I also learned just how many commercial and corporate involvements museums have.  I think I was a bit naive to that before I saw all of the groups from the last two years and saw what a large percent of groups were corporate events.


2. Program Synopsis

Project Summary: Expanding the existing “Program Matrix” into a format that is more accessible and usable to new hires, development officers, grant writers, donors, and those wishing to learn more about the programs at the DIA. Each program is to be summarized into a one-page document that expresses the value of each program to the community and why these programs should continue to be supported.  At this point, I understand this to be a mostly internal document—in other words, while it will be distributed to donors and such, they will not be in card racks or generally available to the public.

Department / Staff Collaboration: Assigned by Sandra. Guidance from Jennifer Czajkowski (Education – Learning & Interpretation) and David Cherry (Grant Writer). My main resource is the Programs Matrix, compiled by Jennifer Czajkowski, Matt Frye (Marketing), and other staff involved in the Program Audit that took place before my arrival.

Status: 8 Synopsis sheets are complete. I hope to have 7 more done by July 9.

My Favorite Elements: Researching the programs gives me a more in-depth understanding of the programs at the museum. Making the case for their overall value and worthiness of funding allows me to think more critically about the program and what elements of the program are most important and relevant to the museum’s constituency.  I like looking at programs that I've never seen before and saying, "Is this any good?  And why?"  This also gives me an excuse to sit in on school tours and other programs (I love watching programs!) in order to form an opinion.  Spoiler alert: They're usually great.

Challenges: No such document has ever been created, beyond the Programs Matrix, thus I have very little to work with in terms of research material. A lot of my information comes from http://www.dia.org/ or even Google. When attempting to communicate the value of a program (many of which I have never seen), I often turn to websites like yelp.com for “customer reviews” to see what visitors are saying about the programs.  I feel awkward bothering people (without a formal survey in my hand) and asking them for their opinions about a program, so I haven't done much of that.

Academic / Professional Relevance:  I think that being able to so closely examine the educational and public programs run by the DIA will provide me a great deal of insight when I am looking to design future programs.  This analysis has also taught me to ask questions of the programs like, "What need is this fulfilling?".  Programs are great, but unless they are filling an educational gap, or answering a call from the community, they are difficult to justify to funders and others outside of the museum.


3. 125th Anniversary

Project Summary:  (I think we might now be calling it "Art on the Move").  Based on a 2007 London project called "The Grand Tour", the purpose of this project is to place "fully submersible" reproductions of the DIA's masterpieces in surprising locations around the greater metro Detroit area.  The reproductions are weatherproof and will be mounted outside, in an effort to bring the DIA's collection to people who might not otherwise see it.

Department / Staff Collaboration:  Larry Baranski (Public Programs) is heading this project, and I am working closely with Michelle Hauske (Public Programs / Registration) to secure locations for the "paintings".

Status:  The sample is complete!  And it looks incredible.  Other than that, I would say the project is about 40% complete.  There is much work to be done and I doubt I will see any of the paintings installed before I leave.

Favorite Elements: Finding connections between the art and the community.  There is something of a tongue-in-cheek element to this project that I absolutely love.  The committee has attempted to match the theme of the artworks to their prospective locations.  For example, I already discussed Syria by the Sea at the old train station, but there are others, such as Watson and the Shark on the Nautical Mile or The Fruit Vendor in the Eastern Market.  I think it's going to look like the paintings escaped from the DIA and went home.

Challenges:  Lots of hoops, lots of delays, little time, little money.  Every time one thing gets settled, five more issues pop up.  Of all things, we actually have to get insured for this project... in case one of the paintings falls off the wall and hurts someone.  Little things like that take some of the initial excitement out of the project.

Academic / Professional Relevance: I've learned quite a lot about the DIA's collection.  I have also been in meetings with donors and witnessed the relationship between the funder and the museum.  As frustrating as it can be, I also see the value in experiencing the bureaucracy that can sometimes slow a project down.  It is encouraging to see the rest of the committee meet these challenges with grace and enthusiasm.  Overall, it has been extremely educational to watch a program like being realized.

The Grand Tour

Good Morning! My name is Jessica. I’m an intern at the Detroit Institute of Arts and I would like to drill some holes in the outside of your building.

This summer, some of my friends are working at museums that they have never visited. I, on the other hand, am working at a museum in which I practically grew up. I think I have the better deal—at least in terms of this project. The DIA’s 125th Anniversary Project (we don’t have a real name for it yet…) is a public art installation project based on London’s 2007 “Grand Tour”.

Essentially, we will be mounting the DIA’s most famous paintings in some of the Detroit area’s most surprising locations.

Places like this:

Michigan Central Station

Yes, really.

Michigan Central Station makes my guts hurt. It’s the visual representation of why people say awful things about Detroit.

It used to be beautiful and ornate and… functional.  Now it is quite simply in ruins.

Interior of the train station, covered in graffiti

For those unfamiliar with this location, Michigan Central Station used to be a large train station, with trains running frequently to major cities like Chicago. It was on par with the great train stations of New York City and had lots of offices (and a hotel, I think?) and other stuff in the large building above the station. Now, every single window is broken.

At first, I was shocked that the committee had chosen to include Michigan Central as a location for this project. Until I saw what painting they had chosen for it.

Syria by the Sea, Frederic Edwin Church (American 1826-1900)

It broke my heart in such a good way. It’s a painting of magnificent ruins.

Syria by the Sea is one of the DIA’s most famous and popular paintings. I have seen it many times, but I had never really considered it until now. It is so completely perfect for Michigan Central Station.

And as Larry (the head of this project committee) pointed out to me, the idea is to place these artworks in surprising locations around the city. Well, I can’t think of any place more surprising than one of the biggest abandoned buildings I have ever seen.

I am also told that people (tourists!) quite frequently visit Michigan Central. The old train station is across the street from an area that is quickly becoming a revitalized area of Detroit—popular and trendy. That strip is home to one of the coolest restaurants in the city, Slows Bar B Q. Interestingly, their logo is a train.

So anyway, I guess people going to that side of town to hit up Slow’s also stop by Michigan Central to take in the ruins. At first, I was kind of appalled by this. But then I remembered how many times I’ve visited the ruins in Rome or Pompeii. While this is not nearly as old… I think it holds some of the same appeal to visitors. So that’s how Michigan Central Station came to be a stop on Detroit’s Grand Tour.

Here's a few shots from London's Grand Tour to give you an idea of what it is:

The rest of the sites are somewhat less surprising. Trendy areas like Downtown Ann Arbor and The Nautical Mile of St. Clair Shores, and Detroit’s Eastern Market are all great locations for these paintings.

So after going through the list of locations and paintings, I began “cold calling” some businesses and honestly, I felt a bit like Oprah.

Everyone in today’s studio audience gets a reproduction of a masterpiece from the DIA’s collection.

EVERYONE gets a painting! Yes, YOU get a painting! YOU get a painting! And YOU get a painting!

My job today was to call all of these locations and tell them that “YOU get a painting!”, or more accurately, “Your location has been scouted and selected by DIA staff as an appropriate site for one of our life-sized reproductions”. Either way, it was fun.

I was surprised by how enthusiastic some of these contacts were. The woman at the Ann Arbor Downtown Development Authority has been emailing me all afternoon with pictures she’s taken of various places where she wants us to put a painting. I love it!

There are 45 locations in all, and I have a lot more “cold calls” to do, but today’s results have been encouraging.

Now for the boring part—funding it.

We are making “fully submersible” reproductions of our most famous paintings—they can get rained on, exposed to extreme heat and cold, etc. The images of the paintings are going to be printed on a vinyl material (much like any outdoor banner you would see around town) and mounted on a Versatex sheet board. The frames will be made of an ultra-light material called Fypon, which will then be painted with a self-oxidizing gold paint (to make it look 200 years old in about 2 days).

The budget for all of these materials is $11,096. We have a very generous donor (I believe he owns the printing company and is thus printing our repros for the fabulous price of FREE) who has given $12,000 to the project. So he covers all of the production—with $904 left over for lunch.

All we need now is another $8000 for the labor and mounting hardware. Larry says he thinks that he can find a “little pot of money” somewhere in the museum to take care of this. But I really liked what our donor guy said during our meeting. He said, “The original budget ($12000) is all I'm prepared to commit to, but I'm not prepared to let this program not happen." Basically, he is saying that he is willing to use his business contacts to help us out, in addition to the $12,000 he is already giving.

Our donor is one hell of a good guy and I really like his attitude.

All in all, I'm really pleased to be a part of this project. It benefits my hometown, and I think my knowledge of the area is helpful (both to me and the project committee, as they don't have to explain where things are and the demographics of each location, etc,).

Tomorrow I am meeting with the rest of the 125th Anniversary Project committee and I'll be able to see the first sample reproduction!

Exciting!